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WHAT’S THE STORY? – VOID WATCHES
In astronomy, voids are the empty spaces between filaments, the largest structures in the Universe, that contain few, or no, galaxies. Voids typically have a diameter of 40 to 500 million light years, so large that we can’t even begin to grasp their vastness. In this they are similar to the concept of time, something that is always present but not to be seen or touched, only to be measured.
One could never resist from such a poetic story behind the void watches brand descibed above, and that’s literally what caught modmod.club’s attention thus including the brand in our watch assortment, cherry picking from the enormous number of brand names in the market.
Simplicity is at the core of their design philosophy, a philosophy strongly rooted in the Swedish heritage. They prefer simple shapes and use materials that are best suited for the purpose. This coincidentally map with the modmod.club ‘s philosophy – “It is not simple to be simple”.
VOID Watches was originally launched in 2008 by Swedish designer David Ericsson. What started as a side project to a career in design and engineering turned into a full time job and eventually a small company. Void watches not only tell time, they also tell the story of turning ideas into reality. they want their watches to inspire, not only by how they look but by what they represent; the drive to always create and always improve.
David Ericsson. Photo: Amanda Kho
Void watches has been widely introduced from inter nation magazines like GQ, Esquire and ect. Please check out the below link for void watches press info.